What does it take to successfully build a new brand?

In 2012, Philip Bucher and Jörg Schönberg founded the Doppelleu Brauwerkstatt (Chopfab) based on the belief that the Swiss beer market was on the verge of a transformation, with a clear focus on creating inspiring beer specialties. By 2013, the first craft beers with a unique and distinctive brand identity were already available on the retail shelves under the labels Chopfab and Doppelleu.

In June 2014, as part of the SEF4KMU growth initiative, the Brauwerkstatt was awarded the "SEF.High-Potential" quality label. In the same year, in October, the Brauwerkstatt received two Red Dot Design Awards: one for the overall brand appearance and another for the design of the Chopfab and Doppelleu bottles. In 2016, the Doppelleu Brauwerkstatt was honored with the prestigious SEF Economic Award in the Production and Trade category, considered the most significant Swiss award for young entrepreneurs.

In 2017, the Doppelleu Brauwerkstatt merged with Bière du Boxer, the largest independent brewery in Western Switzerland. The two product ranges complemented each other perfectly, as Yverdon-les-Bains exclusively produced bottom-fermented specialties, while Winterthur brewed with top-fermenting yeast. With this merger, Doppelleu Boxer AG became the largest independent and nationally anchored brewery in Switzerland.

Brewery tour, beer tasting, and networking

Swiss-Envirotech invites you to a networking event at the Winterthur location of Doppelleu Boxer AG. After a presentation by co-founder Jörg Schönberg about the brand's development, a tour of the brewery operations will take place. This will be followed by a beer tasting of the wide range of products from Doppelleu Boxer AG, along with a networking apéro where you can exchange ideas with your industry colleagues.

Location: Doppelleu Boxer AG, Industriestrasse 40, 8404 Winterthur

Date: Wednesday, August 31, 2022

Time: 4:00 PM - 7:00 PM

Language: German

Participation fee: CHF 40



For further information and details about the program, please refer to the attached flyer:



Kempttalstrasse 56
CH-8308 Illnau

Direct phone +41 (0)52 355 21 12
eMail info@swissenviro.ch


In cooperation with: MUT – Messe für Umwelttechnik

Media partner: Umwelttechnik Schweiz